CSE Crosscom Provides Communications for Lily Allen’s West End Girl Tour
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CSE Crosscom Provides Communications for Lily Allen’s West End Girl Tour
CSE Crosscom was proud to provide communications for Lily Allen’s West End Girl UK and Ireland arena tour, supplying a reliable radio solution to keep the touring production connected throughout its summer run.
Following successful theatre performances in the UK and America, Lily Allen’s West End Girl production was reworked and scaled up for arenas, bringing the acclaimed one woman performance to a much larger audience.
The arena production retained the theatrical character of the original show while introducing a larger scale set and production, creating a unique combination of theatre and live touring. With the production travelling between venues across the UK and Ireland, clear and reliable communication was essential to keeping the touring team connected.
Communications built for touring
CSE Crosscom supplied 36 Motorola DP4400e tour hire radios, fully configured and provided in one of our touring cases for secure transportation and rapid deployment between venues.
The radios provided dependable communications for the touring crew, helping teams coordinate effectively throughout each stage of the production. From load in and setup through to show time and load out, having a reliable communications system allowed the crew to stay connected across the venue.
The compact and robust nature of the DP4400e made it well suited to the demands of a fast moving touring environment, providing clear audio and dependable performance throughout the tour.
Touring communications, ready for the road
With the production moving between multiple venues across the UK and Ireland, efficient equipment transport was an important part of the communications solution.
The radio package was supplied in a CSE Crosscom touring case, providing a secure and organised way to transport the equipment between venues. The case helped protect the radios while allowing the communications system to be deployed quickly when the production arrived at each location.
For a touring production operating to tight schedules, having the equipment securely packed, organised and ready to go helped make the setup process straightforward and efficient.
From theatre to the arena
West End Girl represents a significant evolution of Lily Allen’s live production. After the original theatre run, the creative team developed an entirely new set for the arena tour, retaining the themes and storytelling of the original performance while increasing the scale to suit larger venues.
The UK and Ireland arena run began at Utilita Arena Newcastle before travelling to venues including AO Arena Manchester, bringing the production to audiences across the country.
The transition from theatre to arena presented a new set of logistical and production challenges, with a larger touring operation requiring dependable communication between the various teams working behind the scenes.
CSE Crosscom’s tour hire radios provided the crew with a communications system designed to keep pace with the production as it travelled from venue to venue.
A longstanding touring relationship
CSE Crosscom has worked with Lily Allen’s touring team for many years, making the West End Girl arena tour another opportunity to build on an established relationship and provide a communications solution tailored to the demands of the production.
Dan Howroyd, CSE Crosscom Hire Manager, said:
“CSE Crosscom was proud to support Lily Allen’s UK and Ireland tour this summer, continuing our longstanding relationship with the touring team and providing a reliable communications solution to keep the production connected throughout the tour.
Our communications system helped the crew stay coordinated throughout the fast moving touring schedule, with equipment designed for secure transportation and rapid deployment between venues.
We’re delighted to continue working with the team and look forward to supporting them on future tours and productions.”
Photos: Henry Redcliffe, Si Melber Studio (Images of Anna Fleischle and Gino Green) and TPi
Planning your next tour?
Reliable communication is essential to keeping a large scale touring production running smoothly. From tour hire radios and bespoke programming to branded equipment and touring cases, CSE Crosscom can provide a communications solution tailored to your production.
Planning a tour? Talk to our team today to discuss your radio communications requirements.